Find a recent online ad and focus on that.
Recent = no older than 3 months from when you are posting your response to this prompt. The date stamp of your response will be used for this.
*Review the advertisement carefully, then identify the fallacies in the ads. Discuss how an individual’s beliefs and values can cause that person to perceive bias and fallacies in the advertising material. The goal is to recognize fallacious thinking.
Provide the following, and number your responses:
1. Article Title (or, if using an advertisement, the source of the ad)
2. Publication Date (no more than 3 months old!)
3. Link/URL
4. Brief summary of what the article or advertisement is about (one or two sentences at most).
5. Now this is the challenging part. Your job is review the advertisement carefully, then 5a) identify the fallacies in the ads. 5b) Discuss how an individual’s beliefs and values can cause that person to perceive bias and fallacies in the advertising material.
Expert Solution Preview
Introduction:
As a medical professor, it is important to not only teach the science and technical aspects of medicine but also the critical thinking skills necessary for analyzing and evaluating information, including advertising materials. In this response, I will identify a recent online ad and discuss the fallacies present in the ad. I will also elaborate on how an individual’s beliefs and values can affect their perception of bias and fallacies in advertising.
1. Article Title/Source: “Flora Growth Corp Announces Closing of Oversubscribed $30 Million U.S. Initial Public Offering”
2. Publication Date: May 13, 2021
3. Link/URL: https://www.globenewswire.com/news-release/2021/05/13/2227776/0/en/Flora-Growth-Corp-Announces-Closing-of-Oversubscribed-30-Million-U-S-Initial-Public-Offering.html
4. Brief summary: The article announces the recent $30 million U.S. Initial Public Offering for Flora Growth Corp, a cannabis company based in Colombia. The company plans to use the funds to expand their cultivation and processing capabilities for medical and recreational cannabis products.
5a. Identify fallacies in the ad: The ad does not necessarily contain any logical fallacies, but it does make several claims that require further investigation or skepticism. One claim is that Flora Growth Corp has “unmatched production capacity.” Without context or comparison to other cannabis companies, this claim is difficult to verify. Additionally, the ad touts the company’s focus on sustainability, but does not provide specific details on their sustainability practices or certifications. This claim may be an example of “greenwashing,” where a company exaggerates their environmental efforts to appeal to consumers.
5b. Discuss how an individual’s beliefs and values can affect their perception of bias and fallacies in advertising: An individual’s beliefs and values can greatly influence how they perceive bias and fallacies in advertising. For example, a person who is strongly in favor of cannabis legalization may be more receptive to the claims made by Flora Growth Corp and may overlook potential red flags or fallacies in the ad. On the other hand, someone who is skeptical of the cannabis industry may immediately dismiss the claims made by the ad as dubious or propaganda. It is important for individuals to approach advertising and news with a critical eye, regardless of their pre-existing beliefs or values.
